Bringing an ATP Tour mindset to your development

Are you struggling to win the important points and close out matches?

Does this sound familiar?

  • You’re up in a match, but you can’t seem to close it out.

  • Nerves take over during critical points, and your game falls apart.

  • Pressure situations leave you second-guessing yourself, unsure of the right strategy or execution.

You’re not alone. But here’s the good news—you don’t have to stay stuck in this cycle.

At Aubone Tennis, we specialize in turning these struggles into strengths. Here’s the truth: most players lose big points not because they’re not talented enough, but because they’re:

  • Using the wrong strategies for the moment

  • Underutilizing their strengths

  • Practicing the wrong things to prepare for competition

That’s where we come in.

Our coaching goes deeper than typical advice like “stay focused” or “play to win.” We analyze what really happens when you compete—by watching your actual tournament matches. We uncover:

  • What you’re doing well under pressure

  • What’s holding you back

  • What changes will have the biggest impact on your game

From there, we create a highly specific development plan designed just for you. Our approach builds more than skill—it builds confidence. The kind of confidence that lets you step up in pressure moments and execute when it matters most.

Ready to start playing your best tennis under pressure? Take a look at some of the packages below and let’s make it happen.

Meet JY!

$99.99

    • Record a tournament match and receive a video recording including a full analysis.

    • Analysis is a recording of Coach JY watching the entire match and commenting on what’s going well, and what needs to be improved on.

    • Performance analytics stats will be mentioned in the recording.

    • Receive a 20% discount on the Aubone Tennis Match Journal after purchase. JY will email you the discount code. Click here to view more details on the journal.

20% discount for Match Journal

Online Coaching

$230 or $650

30% discount for Match Journal

    • If selecting “Individual Match Analysis” record 1 match and it will be analyzed.

    • If selecting “Individual Tournament Analysis” record every match in 1 tournament and all of them will be analyzed.

    • 1 on 1 zoom session via Zoom to review the match or tournament

    • Strategic & Technical analysis

    • Performance analytics report

    • Pre & post match calls

    • Communication with your coach at home

    • Email & text support

    • No monthly commitment required

    • Receive a 30% discount on the Aubone Tennis Match Journal after purchase. JY will email you the discount code. Click here to view more details on the journal.

$775 or $1,339

    • Record every match in 1 or 2 tournaments per month

    • 1 on 1 zoom session via Zoom to review the tournament

    • Strategic & Technical analysis

    • Performance analytics report

    • Pre & post match calls

    • Communication with your coach at home

    • Email & text support

    • Tournament scheduling

    • Unlimited phone calls

    • College tennis recruiting assistance

    • Monthly subscription package - Cancel anytime

    • Receive a free Aubone Tennis Match Journal after purchase. Click here to view the journal!

Free Match Journal Included

$135

    • Up to a 1hr conversation about your child’s high performance journey. Call can be on the phone or via Zoom.

    • Parent Consultation Call is perfect to discuss the following items:

      Does your child have the proper training structure in place?

      Do you have an appropriate tournament schedule in place?

      Where is your child on their journey, and are they on their way to achieving their goals? If not, what can they do?

    • Receive a 20% discount on the Aubone Tennis Match Journal after purchase. JY will email you the discount code. Click here to view more details on the journal.

20% discount for Match Journal

How does it work?

  1. Record your tennis match (tournament or practice) using the SwingVision app on your smart phone, or you can use an action-like camera (GoPro).

  2. If using SwingVision, you’ll tag me in the match and it will show up on my own app. If using a GoPro, please email me at jy@aubonetennis.com and I’ll walk you through the upload process.

  3. The match will then be analyzed, and depending on the package you selected, I’ll follow up accordingly!

Coaching Example

How to Tag Me in SwingVision

How we use stats:

Performance Analytics Report Example

Testimonials

In-Person Coaching

Free Match Journal Included

  • Tournament coaching can occur in the Atlanta area, or I can travel to where your child is playing. If I have to travel, I ask that travel and lodging be provided. International travel is available. Pricing is dependent on how many days I will be at the event. Items included:

    • 1.5 hour practice the day before the tournament

    • On-court warm up on each match day

    • At least one match recorded, analyzed, and reviewed with the player. More can be requested

    • 2 hour practice the day after the tournament finishes to work on things from the event

    • Development plan based on what I saw in practice and at the event

    • 20% discount for current match review or executive package subscribers

  • A training block can occur in Atlanta or I can travel to your location. If I have to travel, I ask that travel and lodging be provided. International travel is available.

    • Cost is $150 per hour if in Atlanta. The cost may be split with another local player I work with. This depends on availability of player.

    • If I travel to your location, it’s $550 for the entire day.

    • A minimum of 3 days in a row of training, and 2 hours of training each day is required, but more can be done.

    • Video analysis on priority items to improve

    • Development plan

Free Match Journal Included

FAQ’s

  • What is the purpose of the pre & post match calls?

    Pre match calls are extremely helpful in making sure the player has the right things on their mind going in to a match. We make sure they have simple, clear, and purposeful thoughts that are important to them. Players can have great intentions and great attitudes, but if they’re thinking the wrong things, their chances for success will diminish.

    Post match calls are important for multiple reasons.

    Most kids are playing two matches a day. Handling the time in between both matches can help a player get off to a great start in the second match, or a terrible one.

    They help a player calm down after a loss.

    Handling the end of the day is also very important if there’s a match the next day. Some days require certain types of meals or certain types of cool down methods. Some times the next day’s match is at an awkward time and we need to discuss when to warm up and when to eat.

  • What is the purpose of strategic tournament scheduling?

    There is a “match rhythm” that players need to get into to perform their best. You can’t just walk up to a tournament after not having played one for a few weeks and expect to play at a high level. Just like serves and forehands need to be practiced, matches need to be practiced as well. So you want to plan ahead of the higher level tournaments so you’re peaking at the right time.

    Also, there’s a time for juniors to play in an older division, and a time to play in their usual division. There is no static formula for that. There are ebbs and flows to the year, ebbs and flows to a players confidence, and ebbs and flows in results that are constantly being analyzed. Playing up at the wrong time can hurt a player. Playing at the wrong level for too long can hurt a player. And playing tournaments are random can hurt a player too long.

    If you make too many mistakes when scheduling tournaments, you’ll the player up to perform at their worst, destroying their confidence. That’s hard to come back from.

  • Why is there a 3 month commitment for some of the packages?

    It takes time for me to get to know the player. Every person has their own unique personality, therefore require to be coached a certain way. Finding out what to say, when to say it, and how to say it takes a great understanding of what kind of person I’m working with. That discovery process cannot be done in a month.

  • Have there been any issues from the opponent’s parents when recording matches? Do we need to ask for permission?

    Complaints from opponents or there parents are an extremely rare occurrence. You do not need to ask for permission to record the match. However, the parents do appreciate it when you do ask. Before we get started, I’ll let you know how to handle any potential issues that may arise.

  • What happens if we don’t record enough matches in one month? Does it carry over?

    Yes, it does carry over for 3 months. I cannot guarantee that we can make it up after that as the work might pile up.

  • Can I change packages at any point?

    Yes, you can change packages. The change will go into effect at the beginning of the next month.

  • What is your cancellation policy?

    If you sign up for a package that has a 3 month minimum, you can cancel after 3 months. You must provide a 15 day notice. If not, the cancellation will go into effect after the next month.

    If you purchased a package that has no 3 month minimum, then you may cancel at anytime.

  • If I purchase a package that includes match reviews, can I purchase extra match reviews?

    Yes, they can be paid for separately.

  • I’m interested in one of the remote coaching packages but I already have a coach at home. How will that work?

    I will continuously communicate with your coach at home so we are all on the same page. My goal is to work as a team, with your coach, not against your coach.

  • What ages are your programs for?

    Our programs are for kids starting around the age of 11, all the way to adults. What’s more important is how many tournaments the player is playing. The player should be competing consistently throughout the year to benefit the most from my program.

  • How do you review the matches for my child?

    We’ll do the review on Google Meet. They’re about an hour long. We’ll discuss the analytics report and then go over some important points in the match. We’ll discuss both good and bad things, what we need to continue doing, and what we need to improve on. We’ll also discuss HOW to improve things.

  • Do the parents need to be on the match review? Or is there a way for them to watch it?

    The parents do not have to be on the review. The session will be recorded and they’ll receive the link once it’s been uploaded.

 

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What’s the impact of coaching? Read about junior player growth!