JEAN-YVES AUBONE

A career spent at the
center of the sport.

Player. Coach. Broadcaster. Author. Four vantage points on the same game — and a rare, complete view of what it takes to reach the top.

Jean-Yves Aubone Portrait

Tennis has taken me through a lot of different roles — player, coach, player & coach relations, broadcaster, media host, entrepreneur, and now author. But underneath all of them is the same pursuit: to keep learning, keep improving, and give back to the tennis community that has given me so much.

Because tennis is bigger than tennis. It teaches us how to compete, handle adversity, keep learning, and ultimately become better people. If we can pass those lessons on to the next generation, and they pass them on again, maybe we can make the world a little better — one tennis day at a time.

In the middle of the game.

01 — The League

INTENNSE

Director of Player & Coach Relations, Media Host, and Lead Play-by-Play Commentator — working with pro players and coaches and shaping the player experience, competition, and media side of the league.

02 — The Brand

Tecnifibre North America

Sports Marketing Manager — connecting players, coaches, junior tennis, creators, and brand activations across the wider tennis community.

03 — The Platform

Aubone Tennis

Author of The Empowered Tennis Parent and the Aubone Tennis Match Journal, working with players and families on the mental, competitive, and developmental side of the game.

Tennis, from every angle.

My perspective comes from experiencing tennis from a lot of different angles.

I played four years on the professional tour, reaching career highs of No. 459 in ATP singles and No. 288 in doubles, and won 17 ITF Pro Circuit titles. I competed in 2008 US Open qualifying and represented the United States at the 2014 Pan American Games.

Before turning pro, I played at Florida State, where I was a two-time All-American, ACC Player of the Year, and ACC Scholar-Athlete of the Year. In 2022, I was inducted into the Florida State Athletics Hall of Fame.

After playing, I moved into coaching and player development — several years with Reilly Opelka, helping him go from outside the Top 200 to a career-high ranking of No. 17 in the world. I also worked in USTA Player Development and ran junior programs at Cherokee Town & Country Club.

Those experiences changed how I think about the game. Becoming a great player is about far more than a two-hour practice. The people around an athlete, the environment they grow up in, how they handle competition, and how they respond when things go wrong can matter just as much as anything on the court.

That belief is the foundation of everything I build now — Aubone Tennis, the Match Journal, and The Empowered Tennis Parent — all connected by one idea:

No matter how great a player your child becomes, they'll spend far more time as a working adult than as a competitive athlete. Our job isn't just to make them the best player they can be — it's to help them become the best human possible. Tennis is simply the tool we use to teach them how to handle life.
FROM THE EMPOWERED TENNIS PARENT

Tennis should be about more than producing better players. It should be about producing better people.

How can we make this better?

Whether I'm working with a professional athlete, sitting with a parent, developing a junior program, building a brand activation, calling a match, or speaking to a group — I'm always asking the same thing:

01

How can we make the athlete better?

02

How can we improve the experience for the parent?

03

How can we help coaches become more effective?

04

How can we make tennis more compelling to people who aren't already fans?

05

How can we help brands see the opportunity in our sport?

And ultimately — how can we leave tennis in a better place than we found it?